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AI in Action: How our Clients are Harnessing AI for Growth

Jul 14, 2024

Let’s face it – Artificial Intelligence (AI) might sound like something straight out of a sci-fi movie, but it’s not all robots and rocket science. In fact, businesses of all shapes and sizes are using AI to supercharge their growth, and you’d be surprised at how down-to-earth these strategies can be.

At Void Solutions, we’ve had the pleasure of watching our clients transform their everyday operations into extraordinary success stories with a little help from AI. Whether you’re curious about dipping your toes into the AI pool or ready to dive right in, this case study will give you a front-row seat to some seriously impressive results.

From boosting efficiency and delighting customers to making smarter decisions and driving revenue, we’ll walk you through seven real-world examples of how our clients are getting the most out of AI.

AI Generated Image that reads "AI" in a purple cosmic nebula
All images in this blog post are AI-generated, including this one!

Grab your favorite beverage, get comfy, and let’s see how AI is making waves in the business world!

1. Writing Assistant

Imagine having a personal editor who’s always ready to help you craft the perfect email, blog post, or social media update, no coffee breaks required!

That’s what a writing assistant powered by AI can do for you!

We’ve seen our clients use AI writing assistants to not just speed up their content creation but to also improve the quality of their work.

ai generated image of the letters GPT written with noodles
We had fun with the prompt for this one!

Whether it’s giving suggestions & catching errors, improving readability, or even generating creative ideas when writer’s block hits, these tools are like having a little wordsmith genie in your pocket. And hey, they don’t mind if you’re a little typo-prone, we’ve all been there!

Here’s how we use AI as a writing assistant:

  1. Drafting emails and responses to queries.
  2. Politely declining any requests for proposals.
  3. For moving past a writer’s block.

Did you know you could just write a sentence and tell AI to finish it up? Well that’s what we did, and the AI filled in the gaps beautifully, making our writing process smoother than ever. See? It’s amazing.

2. Brainstorming

Ever feel like your brain’s a bit of a tumbleweed farm when you need fresh ideas? We’ve been there, too! Sometimes you need a spark to get the neurons going, and that’s where AI shines brightest!

circuitry brain in the middle of the image surrounded by lightning. sparks. fog. bokeh. depth of field. clouds.
Brainstorming, get it?

AI-powered brainstorming can generate a whirlwind of ideas faster than you can say “creative block.”

We’ve seen our clients use these tools to spark innovation for everything from marketing campaigns to product development. AI can throw out fresh perspectives and approach topics from unexpected angles, making sure your next big idea is just a click away.

So, next time you’re stuck, let AI give your brain a little nudge, it’s like having a creative partner who never runs out of steam. We also help our clients with prompts, take a look at this one that we often customize to generate blog outlines for clients:

You're a master copywriter & author for Void Solutions, skilled in persuasive techniques. Create a 5-part outline for a blog post based on my idea. It should include: 1. A curiosity-inducing hook 2. Four related sub-topics. 3. Conclusion with an enticing CTA. Each outline part must be within 300 characters. Start by asking for the main idea and wait for my answer.

3. Concept Art

Alright, let’s paint a picture here, literally! Concept art is crucial, especially if you’re in the creative or entertainment industry, and it can be a huge time sink.

But guess what? AI’s got your back!

AI can whip up some pretty snazzy concept art in no time. Think of it as having an endless supply of artists who never sleep and are always ready to bring your wildest ideas to life.

ai generated concept art of a cavern
Would you walk in?

We’ve had clients who needed a visual representation of their ideas but didn’t have the time or resources to hire a full art team. With powerful image generation models like Stable Diffusion and the countless open-source checkpoints available on the internet ~ voila, stunning visuals ready to go!

Whether it’s for game design, marketing materials, or even just a pitch presentation, AI-generated concept art can save you heaps of time and energy while still wowing your audience.

So next time you’re staring at a blank canvas with no clue where to start, let AI handle the heavy lifting. It’s like having Picasso and Da Vinci on speed dial – but way quicker and without the mustaches.

4. Product Photographs

This one’s relatively new and it’s kind of difficult to explain as well!

So let us just show you with an image we borrowed from one of our friends.

It even got the shadows right! There are some hiccups of course around the edges of the bottle, but this is just something we cooked up quickly for this blog post. The possibilities are endless and we were able to create some stunning imagery for our clients using our workflows.

5. Blog Images

Every image in this case study has been made with AI and we honestly believe that the future of stock photography is in peril. Fortunately there’s still a long way to go as the image generation models are pretty difficult to tame!

AI generated images of horrible hands.

As soon as AI can reliably make hands with 5 fingers, we’ll be using it for all sorts of things!

Until then, you can browse through our Pinterest board where we will continue to add all AI-generated images that we use on our website and social media!

6. Product Descriptions

Remember the days when writing product descriptions felt like pulling teeth? Yeah, that wasn’t fun for anyone.

Our awesome clients have been totally rocking the AI game to tackle this exact problem. Instead of pouring hours and hours (and then some) into drafting every single product blurb, they’re using AI to whip up engaging, snappy descriptions in a fraction of the time.

It’s like having a tireless, wordsmith robot on their team – freeing up their manpower for the fun stuff and making the whole process way less mind-numbing. Plus, who doesn’t love having more time for coffee breaks and brainstorming sessions?

AI generated image of a robot with the text "GPT" written in the helmet.
This image was generated in three steps!

We actually use AI for product descriptions too! Here’s our workflow for our SEO clients:

  1. Lots of trial and error to figure out the perfect prompt to match the brand voice.
  2. Generate a few different variants.
  3. Rewrite & combined them.
  4. Proofread for mistakes and to remove any AI-indicators